Brand owners and product owners both want effective marketing, but they also want revenue. Licensing can offer both. Associating the right brand with the right product will boost the brand’s popularity, as well as generating revenue for brand and product – and that’s something that traditional marketing through advertising and promotions cannot guarantee.

There’s no doubt that licensing can be one of the strongest tools in the marketing mix – if it is handled properly. Finding the right partners, knowing the markets and regions involved, and understanding how licensing agreements work – both legally and technically – are the minimum requirements. That’s why the past decade has seen the emergence of specialist agencies able to help brands and products find the perfect licensing partner.

Kidz Entertainment/EEMC is one of the pioneers and leading agencies in this field. We work with varied partners across a number of categories, all of whom understand the benefits of combining one of our properties with their product range, and we are the first choice of many major international names that have brought their brands and products to the fast-growing Nordic and Eastern European markets over the past years.